Website Development and Internet Marketing
Would you like to generate new business clients from the internet?
The internet is much more than having an online brochure of your business. If done correctly, it should be bring pre-qualified prospects to you so you can capture clients regula
Small Business Development
Small Biz Marketing consults with small business owners on using business development strategies to grow your business. These techniques have helped hundreds of other small business owners market and develop their business, improve profitability, an
Outsourced Marketing and Lead Generation
For clients that want strictly outsourced marketing and lead generation, we offer our Outsourced Marketing program. This program is targeted towards small business owners and provides leads each week so you can acquire new clients while keeping your
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| Welcome to Small Business Marketing |
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 Building a highly profitable small business requires a well thought out marketing plan. Whether you enjoy this part of building a small business or not, YOU need to be strategic and organized about developing new leads for your business.
At Small Biz Marketing, we help businesses accelerate their growth with:
- small business marketing and business development
- outsourced marketing and lead generation
- website development and outsourced internet marketing
- coaching on how to "work on" your business and stop "working in" your business
Over the past twenty years, I have had the opportunity learn from some of the best world class marketers and
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| Marketing Made Easy For Accountants! |
Outsourcing YOUR Marketing?
The concept of outsourcing functional aspects of YOUR business to organizations that can perform these services more effectively is not new. Every night on CNN, Lou Dobbs hammers away at companies exporting jobs through global outsourcing and the impact on domestic employment. In fact, some of the best companies in the U.S. are also the biggest outsourcers, like IBM, Cisco, Dell, HP, Intel, Oracle and Unisys. These companies are outsourcing core functions of their business like software development, manufacturing and customer support while generating major productivity benefits.
Years ago, IBM never would have considered outsourcing core functional responsibilities outside of their own facilities. Their in-bred culture and commitment to doing it the IBM way would never allow for this. Well, bringing in an outsider like Lou Gerstner changed a lot of that thinking. Today, IBM’s old manufacturing facilities throughout the U.S. in many ways mirror steel production areas throughout Pennsylvania and Ohio. Trust me, I grew up in the town where IBM started and it’s not a pretty place any more.
Are YOU resisting outsourcing? Are you trying to
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Marketing is About Differentiation
Are you tired of haggling over the price of your service? Have you found it difficult to charge the prices that your services deserve? Do customers confuse your business with your competition?
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value. When done properly, your value proposition becomes well known, the sale becomes easy, and your retention rates will remain high.
In today’s marketplace, there are thousands of examples where a company has clearly differentiated their product (or service), customers clearly understand the value proposition, and maintaining this premium is easy because they have effectively differentiated their product. Examples of branded products range from Mont Blanc pens to Miki Moto pearls to Intel chips to Starbucks coffee. In the service world, many large companies now outsource their information technology management to IBM based on trust. In educational services, many parents support brands like Sylvan Learning, Kaplan and Princeton Review to augment basic educational needs for their children.
Firms that succeed with a differentiated strategy often
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